MWF2014: Museums and the Web Florence

Museums and the Web Florence (MWF2014) is an international conference dedicated to the relationship between museums and places of culture on the one hand and the new paradigms of digital culture on the other: social media, mobile tours, augmented reality.

The theme for 2014 is Open Museums and Smartcities: Storytelling and Connected Culture : strategies, tools, best practices for connecting cultural heritage with the communities of the ‘smartcities’ of the future. We will discuss the new opportunities for mobile engagement in museums and within the spaces of the city.

Our discussions will revolve around universal design, social inclusion, accessibility, augmented reality, social media, crowd sourcing, open content, digital collaboration and gamification.

The conference will be held in the Palazzo Vecchio in Florence from 19 to 21 February 2014 and is open to all professionals in the sector, both public and private.

For more information see: